We designed an eye-catching roadside Advertising campaign for Tim Hortons to promote their new range of refreshing Iced Capp flavors. The creative direction focused on capturing the cool, revitalizing experience of enjoying an Iced Capp during the intense summer heat, aiming to immediately connect with consumers seeking a refreshing escape. Through vibrant visuals, mouthwatering imagery, and clever design elements, the billboard effectively conveyed the sensation of refreshment and indulgence.

This visually impactful campaign was strategically displayed across various high-traffic streets and prominent retail locations throughout Dubai, ensuring maximum visibility and audience engagement. The designs not only highlighted the exciting new flavors but also reinforced Tim Hortons’ identity as a go-to destination for cooling off during the summer months. By combining creativity with strategic placement, the billboard series successfully attracted attention, increased footfall, and enhanced brand awareness across the city.