A dynamic and visually engaging creative campaign was developed for Logma, offering participants the chance to win a 2,000 AED dining voucher. Centered around a uniquely designed food truck, the campaign concept was inspired by the idea of transforming the truck into a life-sized moving handbag. Our creative team conceptualized the truck to resemble a stylish bag in motion, with the top of the vehicle cleverly revealing the “contents” inside, much like opening a real handbag to discover what’s within. To participate and stand a chance to win, individuals were encouraged to view the truck from an elevated position, such as a balcony or upper floor, and guess what items were placed inside the bag. This playful and imaginative experience not only attracted attention but also drove strong engagement through its interactive and brand aligned execution.